A BRAND MADE FOR YOU
Pretty + Purpose is a lifesyle dedicated to help you feel and look your best! Our mission is to Educate, Inspire and Transform through health and beauty. We aim to educate with knowledge, inspire through our actions and uplift with offering solutions to help you evolve into a better you.
Each Piece Has a Purpose
Rosemary Love Haircare
Haircare is Selfcare. Explore our Rosemary LOVE Haircare crafted to Nourish, Revitalize, Renew and have Your hair feeling Silky Soft!
Healing Brings Purpose!
Her Sacred Sip Herbal Tea
Helps Anemia, Heavy Cycles, Fibroids & much more!
For Her
Crafted with intention and rooted in ancient herbal wisdom, this nourishing blend supports women through some of the most common and often overlooked womb imbalances. Whether you're navigating heavy cycles, fibroids, anemia, or simply seeking to feel more connected to your feminine center, this tea was made with you in mind.
It Girl!!! Haircare
This isn’t just haircare, it’s a MOVEMENT.
AMINA’s Rosemary Love line is your new non-negotiable. A botanical rich growth focused product for the girls who want it ALL. Healthy scalp, flourishing strands, and confidence that radiates. Powered by time-tested herbs like rosemary (growth) pumpkin seed (blocks DHT), nettle(fights hair loss), and Lavender(naturally conditions),each product is formulated to restore, strengthen, and transform.
You don’t just use this line. You embody it.
Stones & Stories
Our jewelry is more than sparkle, it’s soul. Designed with intention, each piece carries energy, emotion, and meaning. A symbol of healing, a whisper of strength and a celebration of the woman you are becoming. We believe that what you wear should speak for you; loudly, quietly, powerfully, and truthfully. That’s why every piece tells a story..... Yours...
It’s self-expression,It’s transformation, It’s beauty... Aligned with Purpose.
Let customers speak for us
It has a very high quality look about it
Totally adore it
I even wear it with my triple strand of pearl for a necklace look
I love my broach! It is the perfect size to add a touch of class to any outfit I'm wearing. I am pleased with my purchase.
This oil is my go to and i love the smell!
This hair oil has been a staple in my hair routine. It has assisted me in retaining length and it has exceeded my hair goals.
I’ve tried many hair growth oils and I feel like this one actually works with a proper hair care routine! Love! Love!
This oil works really well! Not too heavy and smells amazing, the scent will relax you. Love using this when I have braids
This is my favorite deep conditioner!! I love the smell and so much slip, it has my hair feeling so soft and healthy!
This conditioner left my hair feeling amazing. I deep conditioned under the dryer then rinsed with cool water, chefs kiss! 10/10
This product works great on my hair; it leaves my hair with a natural, healthy shine. Usually, my hair holds on to conditioner and is hard to wash out, but not with this conditioner. My hair is much healthier now that I've added this to my routine. Plus, it smells incredible!
I'm a forever customer!
Got this bracelet in rose gold! Love wearing it stacked with my other bracelets as well! Super cute yet simple!
Simple yet fashionable, pairs well with any outfit! I love it, my go to!
